Three Deep Marketing

(651) 789-7701

We had differing internal opinions on which featured image to use for a landing page campaign.  Low-volume traffic eliminated an A/B test resolution.  The 'hero shot scorecard' helped to simplify the [tense] process, remove personal preferences, and objectively focus on meaningful factors.  I think everyone felt good about the image decision after using the scorecard.  It also provided data justification in the event the instructor wondered why we didn't use his photo.

Laurie St. Aubin - Whelihan, Digital Marketing Manager, UW-Eau Claire Continuing Education

Laurie St. Aubin - Whelihan

Digital Marketing Manager
University of Wisconsin-Eau Claire Continuing Education